Senior Business and IT stakeholders involved in digital transformation, agile adoption, and transitioning from project to product business architecture often face challenges aligning project-based funding models with product-driven initiatives, hindering scalability and adoption. This presentation explores the strategy and process, supported by IBM Apptio products, to align enterprise finance with a product-centric business architecture. By engaging Finance, Business, and IT stakeholders in a dialogue around product-based business architecture and fixed capacity allocation, finance can shift into a transformative role while maintaining necessary controls and compliance.