Presented in partnership with

Ride the Wave to Value

From Cloud to AI,
Get More From Your Tech

San Diego, California | November 4-6, 2024

Navigate the swells of the market and technology innovation and get finance, IT, FinOps, and other stakeholders all paddling in the same direction with Technology Business Management (TBM).

This year at TBM Conference and CloudyCon you’ll hear from fellow tech leaders about delivering business value by breaking open the ‘black box’ of technology costs. Network and learn alongside your peers in breakout sessions, hands-on labs, and more. By the end of the week, you’ll be riding the wave to value-driven tech investment.

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Agenda

From strategic planning and application rationalization to funding AI pilots and sustainability programs, at TBMC24 you’ll hear real-world stories about TBM implementations and value realization while having ample opportunities to network with your peers. Cloud pros and FinOps practitioners can dive deep at CloudyCon, where they’ll learn how to get the most from their cloud programs.

Arrival & Departure: We recommend arriving in San Diego the afternoon/evening of Sunday, November 3rd, or morning of Monday, November 4th. Departures are recommended for anytime Thursday, November 7.

8:00 AM – 9:00 AM
Breakfast

9:00 AM – 9:45 AM
Breakout Sessions

10:00 AM – 10:45 AM
Breakout Sessions

11:00 AM – 11:45 AM
Breakout Sessions

12:00 PM – 1:00 PM
Lunch

1:00 PM – 1:45 PM
Breakout Sessions

2:00 PM – 2:45 PM
Breakout Sessions

4:00 PM – 7:00 PM
TBMC24 Kickoff

View Kickoff Details

Welcome Keynotes
TBM Council Awards Ceremony
Welcome Beach Party

8:00 AM – 9:00 AM
Breakfast

9:00 AM – 10:30 AM
Keynotes

View Keynote Details

11:00 AM – 1:00 PM
Women in TBM Brunch

11:00 AM – 11:45 AM
Breakout Sessions

12:00 PM – 2:00 PM
Lunch & Expo Hall

2:00 PM – 2:45 PM
Breakout Sessions

3:00 PM – 3:45 PM
Breakout Sessions

4:00 PM – 4:45 PM
Breakout Sessions

4:00 PM – 6:00 PM
Expo Hall Happy Hour

8:00 AM – 9:00 AM
Breakfast

9:00 AM – 10:30 AM
Keynotes

View Keynote Details

11:00 AM – 11:45 AM
Breakout Sessions

12:00 PM – 2:00 PM
Lunch & Expo Hall

2:00 PM – 2:45 PM
Breakout Sessions

3:00 PM – 3:45 PM
Breakout Sessions

4:00 PM – 4:45 PM
Breakout Sessions

7:00 PM – 10:00 PM
Closing Party by the Pool

This is just the beginning! More sessions will be added soon.

Keynote Speakers & Panelists

Ajay Patel
General Manager, Apptio and IT Automation
Apptio, an IBM Company
Ashley Pettit
Chair, TBM Council
SVP & CIO
State Farm Insurance
Chad Doiron
Managing Director
Advocate, part of Accenture
Dickerson Miles
Head of Economic Architecture
BNY Mellon
Edo Tealdi
Vice President, Data & AI Practice
NTT Data North America
Enda Magennis
Head of Finance – Technology, Data, Security & Fraud
NatWest
Eugene Khvostov
Chief Product Officer
Apptio, an IBM Company
Franck Faessel
Head of Performance Management & Reporting
Nokia
Fumbi Chima
Chief Technology & Transformation Officer
J.R. Storment
Founder & Executive Director
FinOps Foundation
Jeff Blomker
Managing Director
Maryville Consulting Group
Jenny Wood
Group Chief Information Officer
Skipton Group
Jeri Koester
CIO
Marshfield Clinic Health System
Justin Fink
Sr. Director of Financial Analytics
Cleveland Clinic
Kelly Glavin
VP Public Sector
Maryville Consulting Group
Kim Jenkins
CEO
The Kim Jenkins Experience
Lee Ditiangkin
Director of Engineering and Product
NVIDIA
Lynn Inglis
Head of Technology Performance Management
BMO
Manu Parbhakar
General Manager, Business Applications Partnerships
AWS
Mark Gu
Partner
McKinsey
Matt Lyteson
CIO, VP Technology Platforms Transformation
IBM
Matthew Guarini
Executive Director
TBM Council
Mike Jaco
VP Technology Product Optimization
Mastercard
Prashant Vithlani
Head of Division, Cloud Business
Samsung SDS America
Rajiv Subramanian
Head of Finance, Strategy and Technology
Nokia
RJ Hazra
SVP & CFO
Equifax International
Tim Smith
Principal, Technology Strategy & Business Transformation
Deloitte Consulting
Tracy Woo
Principal Analyst
Forrester

Practical breakout sessions, value-packed hands-on labs, dedicated networking huddles, and more – all designed to help you accelerate your FinOps practice’s maturity and impact.

Event Pricing
San Diego, CA | November 4-6
$1199

On-site Education Add-Ons

TBM Executive Foundation Course & Certification
Saturday, November 2 11am-6pm PT & Sunday, November 3 8am-5pm PT
$1650$1175add-on to TBMC24/CloudyCon registration
  • The TBM Executive Foundation Course provides IT leaders and finance teams the essential knowledge that drives business transformation within IT by running a successful Technology Business Management (TBM) program.

  • Improve your business acumen by taking the first-ever education program specifically designed for tomorrow’s business-minded technology leaders.

  • After taking the course, you will have the opportunity to be certified by the TBM Council, enabling you to further demonstrate your business savvy.

Cloud FinOps Training & Certification
Saturday, November 2 1pm-6pm PT & Sunday, November 3 9am-1pm PT
$1650$1175add-on to TBMC24/CloudyCon registration
  • The FinOps Certified Practitioner course provides professionals from a large variety of cloud, finance, and technology roles an understanding of FinOps and how it’s applied to enhance business value from cloud spend. The certification exam is an opportunity to validate FinOps knowledge and enhance professional credibility.

  • As a FinOps Foundation Certified Education Provider, Apptio Education Services offers this instructor-led course to provide an overview of key concepts in each of the three sections of the FinOps lifecycle: Inform, Optimize and Operate.

  • After completion of the 10-hour course split across 2 days, you will be provided access to the FinOps Foundation certification exam and 1 year of access to the FinOps Foundation self-paced version of the course.

San Diego, CA | November 3-4

Join the Technology Business Management Council for an exclusive executive forum to kick off TBM Conference in San Diego, California. At this premier event, C-suite leaders from a range of industries will share their ideas and best practices on current and future technology trends, with ample opportunities for small group discussions with peers. Topics for discussion include TBM, FinOps, hybrid cloud, AI/ML, data and analytics, Agile and much more.

Executive Strategy Forum provides exclusive content for vice presidents and C-level executives. Your registration will be reviewed and is subject to approval. Please reach out to tbmconference@apptio.com with any questions.

Partner Forum 2024

San Diego, CA  |  Nov 4 9am – 3pm

Join us for the 2024 Apptio (an IBM Company) Partner Forum at TBM Conference. As a trusted IBM and Apptio partner you are cordially invited to a full day of informative content that will cover many areas, including:

  • Business Update from the Apptio Partner Leadership team
  • 2024 Year in Review and 2025 Strategic Priorities
  • Apptio and IBM Product GTMs – how we sell more together
  • Key dates for training, marketing, and product launches

The Apptio Partner Forum provides exclusive content for registered IBM and Apptio partners and their executives. Register for the Partner Forum by clicking “Partner” on the conference registration form. 

Giving back: Java Joy

We are thrilled to partner with Java Joy this year. Through a mobile coffee cart employing adults with disabilities, Java Joy provides smiles, hugs, and a caffeine fix from amazing Joyristas. Java Joy empowers adults with disabilities, and at TBMC24, attendees will be supporting a mission that creates a lasting impact.

Harbor Ballroom and Palm Foyer

  • Tuesday, 11/5: 8 – 9am and 10:30am – 2pm
  • Wednesday, 11/6: 8 – 9am and 10:30am-11am

Join us in “America's Finest City” – San Diego, California!

Manchester Grand Hyatt San Diego

Explore Southern California’s vibrant culture and natural beauty from this waterfront hotel in downtown San Diego. San Diego is renowned for its idyllic climate, 70 miles of pristine beaches and a dazzling array of world-class family attractions. Popular attractions include the world-famous San Diego Zoo and San Diego Zoo Safari Park, Balboa Park and LEGOLAND California. Hotel guests enjoy easy access to San Diego’s best beaches, the downtown restaurant scene, Seaport Village and a variety of entertainment venues.

Manchester Grand Hyatt San Diego
1 Market Pl
San Diego, CA 92101

$289 + Taxes & Fees per night

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Miami, Florida
November 10 – 12, 2025

Monday Afternoon Keynotes

Technology is driving dramatic change, and faster than ever. Constant change is the norm and data is the new currency. The Council and TBM are modernizing to support the changes all organizations face. Join us to understand what this means for the global community, our standards, and the Council itself.

Details coming soon.

Tuesday Morning Keynotes

As AI rapidly evolves and companies move from experimentation to production, assessing the potential, cost and viability for the organization, and scaling for impact, requires rich insight. Our experienced panelists will share and discuss critical success factors for AI and how the TBM discipline is becoming crucial to supporting successful AI investment and value management.

Visionary executive teams leverage strong TBM foundations and evolve their practices to support the enterprise in areas like product cost and profitability, sustainability, and shared functions. Join this experienced panel as they discuss their application of TBM to drive next-generation business and mission results beyond the traditional tech arena.

Hot off the presses! Deloitte, the TBM Council’s Ambassador ecosystem partner, will share its new digital transformation research: Which digital domains do high performers target? Which metrics and KPIs do they use? What digital success factors have they mastered? You don’t want to miss this insightful segment!

TBM and FinOps have been critical to the success of many tech organizations seeking to optimize costs, operationalize accountability, and create a value-based mindset. We’ve assembled a panel of leading experts to discuss the intersection of the two disciplines: Where do TBM & FinOps interact? How do their key stakeholders and processes differ, yet intersect to drive material benefits for organizations? If you operate in a hybrid world, you can’t afford to miss this discussion!

Many organizations approach TBM as a box to check—a set of tools, a process to follow—but that isn’t enough. In today’s environment, where agility, cost efficiency, and data-driven decision- making are no longer just nice-to-haves but absolute necessities, a superficial approach won’t cut it. The stakes are too high. The TBM Council’s Ambassador ecosystem partner, Maryville, will walk us through the benefits, tactics, and examples of successful transformation.

Wednesday Morning Keynotes

Apptio, the market leading TBM solution provider and founding underwriter of the TBM Council, will share a sneak peek into the future of TBM, FinOps, ITFM, and Portfolio Management. Discover the upcoming advancements you can leverage to take your capabilities to the next level.

Is your TBM practice designed for success? Is your organization supporting value-based decision making and the cultural change and insight needed to adopt modern technologies and efficient operations? Learn how our distinguished panelists established successful TBM practices, enabling a value-based culture of accountability to predictably deliver valued business outcomes.

Great leadership teams set out to address foundational issues when first adopting TBM, but they don’t stop there. They plot a roadmap and execute it over time, conquering one problematic area after another and creating value along their entire journey. Join our guests as they share intimate details of their journey, both the good and the bad, and its evolution over time (multiple use cases).

IT Financial Management, enabled by TBM, is elevating business value to new heights. CEOs, CDIOs, and boards of directors are reshaping their companies to gain a stronger competitive edge in the marketplace. Tech organizations are revamping themselves, freeing up capital and redirecting funds to business transformation. A modern ITFM function is essential to measuring investment spend and value, and creating a mechanism for achieving target business outcomes.

Agenda subject to change

Morning Sessions

Ashley Petitt
Chairman of the TBM Council Board of Directors

Jack Bischof
General Manager of TBM Council

What future must public & private organizations prepare for as technology becomes embedded in organizational strategy, execution and operations, how can TBM help? Join in an insightful and provocative discussion with a panel of the world’s preeminent tech, strategy, AI, talent and CxO TBM Practitioners to find out!

How is TBM evolving to support modern organizations and a tech future that is coming at us faster than ever? This panel will provide a glimpse of how both new adopters and mature practitioners are supported by TBM modernization, enabling multi-dimensional value creation, and progression over time

TBM Adoption can create great benefits, and great change, but how do you manage the cultural change of TBM in an environment of constant change, transformation and increasing expectations? Explore this balancing act with a senior panel of world class leaders!

Afternoon Sessions

Digitalization is driving growth of hybrid cloud and bi-modal delivery models, creating both new opportunities and new challenges. How can organizations overcome the challenges, get ahead of the change, and design and drive better outcomes by linking business and technology strategies? Come see for yourself and interact with our executive panel!

Every organization begins their TBM journey with the intent to achieve specific valued outcomes. Over time, successful organizations mature their TBM capabilities and set their sights higher, toward new desired outcomes and new stakeholders. Join our distinguished panel to explore the form and evolution of “value” at their organizations over time.

The convergence of technology and business is driving a shift toward mutual imperatives, metrics and desired outcomes. Executive roles are coalescing and interoperating to a greater degree, and tech execs are earning a seat the table, with TBM. Engage in this panel discussion of how the CxO landscape is changing, and the role TBM is playing in career success.

Join this fireside chat in a discussion of the future of tech & business, TBM and the TBM Council.

Agenda subject to change

Executive Strategy Forum Sessions

Meet face to face with some of the world’s foremost AI experts and practitioners. From those working in public and private sector AI strategy, governance and policy, to the executives that are making and applying AI technologies that are shaping the modern landscape.

Join Forrester industry analyst Tracy Woo and tech industry executives to exchange insight into the successes and failures of operating a tech organization in a hybrid world, where Agile and waterfall combine with private, public and multi-cloud strategies, creating operational challenges modern organizations must master. Meet your tech and finance executive peers, to exchange insight into how these modern obstacles are being addressed.

Who wouldn’t want to find 3% of their technology budget to be used differently – either for cost savings or to move from run the business to change the business? Even if you aren’t in cost cutting mode, you’re most likely still have budgets stuck in contracts, redundant services, or legacy infrastructure. Hear from leaders who have successfully uncovered millions of dollars to put into savings or redirected to strategic initiatives and transformation.

Digital innovation is driving organizations to adopt new technologies, delivery capabilities and operating models. Adoption of Agile methods and cloud services often figure prominently on the digital agenda, join our panel of executive industry practitioners and partners as they share insight into their journey from Project to Product.

Pressure from investors, customers, governments and regulators is driving the ESG agenda, and tech has a key role to play. Sustainability is increasingly linked to brand identity as regulatory compliance requirements become more demanding worldwide. Join us to explore the standards, approaches and solutions organizations are leveraging to mitigate the challenging environment of “Tech Sustainability”.

Agenda subject to change

Executive Strategy Forum Sessions

A look back at 10 years of TBM leadership and community building.

 
Speakers:
  • Eileen Wade, General Manager, TBM Council
  • Tom Murphy, VP IT & CIO, University of Pennsylvania

Innovating through technology is not new. For decades technology leaders have navigated the landscape of delivering competitive innovations that drive business value. CIOs have been known as “Transformational Leaders” and “Change Agents” – and this remains true today. However, what escalated seemingly overnight was the competing need to reconceptualize both employee and customer engagements that deliver anytime, anywhere experiences with minimal risk and a nimbleness rarely seen before. In this session, discussion leaders will share their own experiences and set up table engagements for attendees to answer various questions, including:

  • Is modernization the driving force behind the “Mega CIO”?
  • Is the “Mega CIO” a fit for all strategies?
  • Are executives with line-of-business backgrounds relegating professionals with technology-focused backgrounds to the executive sidelines?
  • If not the CIO, then who else is as uniquely positioned to understand and lead company and product strategy transformations?
Discussion Leader:
  • Les Ottolenghi, EVP & Chief Information and Technology Officer, Stride
  • Greg Douglass, Senior Managing Director, Global Technology Strategy & Advisory, Accenture
  • Rhonda Gass, CIO, Stanley Black & Decker

Public cloud strategies are often embraced for the promise of rapid scalability, on-demand agility, and best-in-class security, resiliency, and features. However, public cloud adoption presents significant financial challenges that, when not addressed, inhibit any firm’s ability to exploit the promises of public cloud. In this session, we’ll hear from leaders who are managing their cloud strategy with both TBM and FinOps, and how they are leveraging the maturity and rigor of TBM to align their organization’s capabilities and requirements. We’ll then break into small groups to discuss both challenges and approaches for building and launching a TBM-for-Cloud journey, including:

  • Defining a TBM-for-Cloud function with FinOps
  • Practices for tailoring FinOps to your organization based on goals and capabilities
  • Establishing company financial constructs and controls
  • Benefits of building a FinOps capability with the oversight and governance of TBM

 

Discussion Leader:
  • Nathan Besh, TBM-for-Cloud Evangelist, TBM Council
  • Melissa Croft, Managing Director, UBS
Mergers and acquisitions (M&A) activity in 2021 surpassed the level achieved before the global pandemic, with $5.1 trillion worth of M&A transactions being completed across multiple industries. Success is non-negotiable, so corporate boards look to technology leaders to articulate how a deal will lower costs, mitigate risk, and increase revenue. To achieve this, many leaders have found that TBM is their Rosetta stone for navigating the three key phases of M&A: due diligence, integration, and run/optimize. In this discussion hear from Jack Bischoff, Regional VP of the TBM Council, as he shares use cases gathered from across our membership on the ways global organizations are leveraging TBM to deliver successful M&A processes with transparency, including the ability to:
  • Better identify areas of synergistic opportunity, risk, activity, and expected outcomes
  • Prioritize critical decisions about people, organizational structure, major system consolidation, and standardization
  • Provide the capabilities that determine how the organization is running, where costs are, and how to prioritize and optimize activities that are realized
  • Establish an improvement loop that creates a repeatable M&A playbook

 

Discussion Leaders:
  • Jack Bischof, VP, Europe & Middle East, TBM Council

Delivering business value faster is a primary reason why many organizations are aggressively scaling Agile practices across their enterprise. At the same time these practices can conflict with traditional ways of working including planning, organizational, and funding models. Agile practices risk creating financial blind spots for both product teams who are expected to make decisions faster and with more autonomy than ever before, and their financial peers. In this session, hear from executives who are applying the rigor and guidance of TBM to Agile-at-scale so they can maximize their shift from projects-to-products quickly and transparently. Discussion topics will include:

  • Best practices for gaining company-wide support to make the shift
  • Experiences and challenges maintaining cost transparency alongside Enterprise Agile
  • Identifying and prioritizing opportunities for TBM and Enterprise Agile frameworks (SAFe, Spotify Model, Scrum of Scrums, etc.)
  • Prioritizing Agile-specific financial management solutions for TBM
 
Discussion Leader:
  • Carolyn Gehrke, TBM Product Manager, John Deere
  • Kathy Higgins, VP – Tech Business Management, Lowe’s Companies, Inc.
  • Justin Mann, TBM-for-Agile Evangelist, TBM Council

Financial management of your technology investments is critical, now more than ever in high-paced and increasingly financially constrained markets. Cloud, hybrid, and digital development of products and services is integral to your business. But the decentralized, federated nature of those technological advancements has made it more difficult than ever to get a clear, accurate picture of the total costs of delivering those products and services. Furthermore, once you have an accurate view of those total costs, concerns arise on the best way to understand and communicate how those costs drive value, specifically the profitability of those products. In this session, we would like to hear your thoughts on how you, your peers, and your organization sees the evolution of technology costs and the need to see the profitability of the products that incur those costs informing your future decision-making processes.

Discussion Leader:
  • Eugene Khvostov, SVP, Products, Apptio

To understand what drove the Great Resignation, Humu asked more than 90,000 employees across large, global organizations why they are (or are not) looking for new roles. Their biggest finding? For most would-be quitters, culture matters more than compensation.

Join Laszlo Bock, former CHRO at Google, and now Co-Founder of Humu – a software platform that combines technology and behavioral science to make managers and their teams more effective – as he leads an interactive session on the essential traits that drive high-performing teams and engaged employees, including:

  • The difference between team culture vs. team composition
  • The five top factors that make (or break) team performance and retention
  • How leadership can encourage managers to build a team culture worth sticking around for
Discussion Leader:
  • Laszlo Bock, Co-Founder & Chairman, Humu (Former CHRO at Google)

Agenda subject to change