Where IT Leaders Advance TBM November 4 - 7

Our inaugural Technology Business Management (TBM) Conference brings together Fortune 1000 CIOs, CTOs and CFOs from multiple industries to share and explore how TBM can transform IT organizations to better serve the evolving needs of the business.

With case studies and industry insights from world-leading organizations such as Boeing, Facebook, Coca-Cola, Goldman Sachs, First American, Safeway, Target, DIRECTV, PG&E, Cisco, DuPont, and Xerox, the conference provides the unique opportunity to hear from your peers about solutions and best practices for:

  • Improving the cost-effectiveness of running the business to invest in growth and strategy
  • Integrating business, finance and operational perspectives to make better decisions
  • Building transparency to accelerate decisions and shape business demand
  • Improving agility through a more variable cost structure and sourcing flexibility
  • Creating a shared agenda for IT, the CEO, line of business and corporate finance
  • Creating a technology business management office

Council Member Conference Pass - $1395

The Conference Agenda has been built with sensitivity to demanding executive schedules and the requirements for role-specific sessions.

Monday Evening, Nov. 4

Topics: Chihuly Garden & Glass Reception Dartmouth School of Business shares study results that tie the TBM Index to business outcomes

Tuesday, Nov. 5

Topics: CIOs share how they have transformed their IT organizations with TBM. Delivered by TBM Council Board Members

Wednesday, Nov. 6

Topics: TBM leaders convey practical lessons and best practices for building and leveraging a Technology Business Management program to create transparency, optimize delivery, and improve business alignment and planning. Delivered by Principal Members

Thursday, Nov. 7

Topics: TBM experts share proven techniques for leveraging Apptio and related technologies to address tough challenges. Delivered by Apptio experts, customers, and partners


If you are a CIO, CTO, CFO and other leader in the areas of Technology, Operations, IT Finance, Service Management, Infrastructure, Portfolio Management, and Business Relationship Management, you will find value is this powerful conference.

Top 10 Reasons to Attend:

  1. Meet thought-leading CIOs, CTOs and CFOs and learn how they demystify value.
  2. Insightful presentations from industry leaders including Rebecca Jacoby of Cisco, Mike Benson of DIRECTV and Larry Godec of First American.
  3. Transformative lessons such as ‘How to use TBM to Accelerate Change’ presented by Joe Rafter at PG&E.
  4. 22 case studies featuring Fortune 500 best practices, end- user challenges, experiences, and successes with TBM.
  5. A flexible conference schedule that’s based on your role. Attend the first day only if you’re a CIO, attend additional days to learn about how the magic happens.
  6. The first ever TBM Council Awards – MC’d by the CIO of Boeing, Kim Hammonds. The Awards will recognize industry thought leaders and innovators.
  7. Exciting Ancillary events – Chihuly Glass & Garden with Space Needle Tour, Museum of Flight Banquet, and a Rock N Roll event at the Experience Music Project.
  8. Learn how Goldman Sachs, First American and DuPont IT organizations are becoming better service brokers.
  9. Discover innovative approaches to application and project portfolio management – rationalization, risk management, innovation programs.
  10. Because haven't you always wanted to come experience true Seattle weather and enjoy a hot cup of Java in the coffee capital of the world?


Rebecca Jacoby

Rebecca Jacoby

CIO, Cisco
Mike Benson

Mike Benson

CIO, DIRECTV
Tim Campos

Tim Campos

CIO, Facebook
Don Duet

Don Duet

Tech., Goldman Sachs
Chris Furst

Chris Furst

CIO, Univision
Larry Godec

Larry Godec

CIO, First American
Greg Morrison

Greg Morrison

CIO, Cox Enterprises
Tom Murphy

Tom Murphy

CIO, University of Penn.
Jim Scholefield

Jim Scholefield

CTO, The Coca-Cola Co.
Carol Zierhoffer

Carol Zierhoffer

CIO, Bechtel
Kim Hammonds

Kim Hammonds

CIO, Boeing
Eric Johnson

Eric Johnson

Dean, Vanderbilt
Slootman

Frank Slootman

CEO, ServiceNow
Martinent

Mark Martinent

Former CIO, Level 3
Heller

Martha Heller

Founder Heller Search
Hickins

Michael Hickins

Wall Street Journal
Ingvar Petursson

Ingvar Petursson

CFO, Nintendo
Art Langer

Art Langer

Dir., Columbia U.
Sunny Gupta

Sunny Gupta

CEO, Apptio
Rob Webb

Rob Webb

CEO, TBM Council
Workshop Instructors:
Tony Bishop, Chief Strategy Officer, 451 Group
Dan Cavey, SVP & Financial Transparency Executive, Bank of America
Julie Flaschenreim, CIO, Park Nicollet Health System
Dawn Larsen, Sr. Director Global Foundation Services, Microsoft
Ravi Malick, VP & CIO, TXU Energy
Chuck Niethold, VP TBM and IT PPM, First American
Josh Sparaga, VP of IT Governance, Univision Communications
Joe Rafter, Sr. Director Enterprise Change, PG&E
Suzette Unger, CFO Technology Division, Goldman Sachs
Loren Nickel, Regional Director & Actuary, Aon
Lisa Stalter, Director, IT Governance, Cox Enterprises
Suzanne Chartol, Director Project Management, Fannie Mae
Clark Robinson, Program Manager for Efficient IT, Dell
Kevin Salmon, Director, IT Program Office, Clorox
Chris Levitt, former CFO of IT, Con-way
Carl Stumpf, Managing Director & Technology Controller, CME Group
Donna Woodruff, Director TBM Office, AutoTrader Group
Randall Pfeifer, VP TBM, US Bank
Robert Zafft, Sr. Advisor, McKinsey & Company's Astana Office


Monday: November 4

2:30 - 5:30 pm Conference Registration
Welcome Reception @ Chihuly Garden
5:30 - 6:00 pm Travel to Chihuly Garden & Glass Museum
6:00 - 7:00 pm Welcome Reception / Networking
7:00 - 7:15 pm Emcee Welcome
Welcome Kickoff
Tom Murphy
CIO, University of Pennsylvania
7:15 - 7:35 pm Presentation
TBM Adoption: Delivering a True Business Impact
Eric Johnson
Dean, Vanderbilt Owen Graduate School of Management
7:35 - 9:00 pm Enjoy Chihuly Garden and Space Needle
9:00 - 10:00 pm Return Travel to Grand Hyatt Hotel



Keynote
Panel Case Study Session
Elective Workshop
General Session

Tuesday: November 5: 7 am – 5 pm

7:00 - 8:00 am Breakfast and Registration
8:00 - 8:30 am Welcome Address Rob Webb
TBM Council
8:30 - 9:30 am Keynote: Powering the Adaptive Enterprise Rebecca Jacoby
CIO, Cisco

9:30 - 9:45 am Networking Break
9:45 - 10:45 am Panel Discussion: Creating a Business Performance Culture within IT Tim Campos
CIO, Facebook

Chris Furst
CIO, Univision

Greg Morrison
CIO, Cox Enterprises

Tom Murphy
VP, IS & CIO, The University of Pennsylvania

Moderator Steve Bates
Principal, CIO Advisory
10:45 - 11:00 am Networking Break
11:00 - 12:00 pm General Session:
Empowering the CEO to Execute a Technology Differentiated Business Strategy
Mike Benson
CIO, DIRECTV
12:00 - 12:30 pm Lunch Service (Buffet)
12:30 - 1:30 pm Lunch Keynote:
Patterns of Success in Managing Performance and Improving Value
Sunny Gupta
CEO, Apptio and Board Member, TBM Council

Frank Slootman
CEO, ServiceNow

Moderator Rob Webb
CEO, TBM Council
1:30 - 2:30 pm Panel Discussion:
Becoming a Service Broker to More Rapidly Exploit Business Opportunities
Don Duet
Co-Head Technology Division, Goldman Sachs

Larry Godec
CIO, First American

Mike Brady
CTO, Kaiser Permanente
Moderator: Michael Hickins
Editor, CIO Journal of the Wall Street Journal

2:30 - 2:45 pm Networking Break
2:45 - 3:45 pm Afternoon Keynote:
Partnering with Business Leaders to Optimize Your Service Portfolio
Carol Zierhoffer
CIO Xerox/Bechtel

3:45 - 4:00 pm Closing Remarks Rob Webb
CEO, TBM Council

4:00 - 5:30 pm Conference Break
TBM Awards @ Museum of Flight
5:30 - 6:00 pm Travel to Museum
6:00 - 7:15 pm Cocktail Reception, Museum Tour & Flight Simulator
7:15 - 7:30 pm Dinner Seating & Welcome Greeting Kim Hammonds
CIO, The Boeing Corporation

7:30 - 8:00 pm Dinner & Networking
8:00 - 9:00 pm TBM Awards
TBM Model of Excellence Awards Presentation
Martha Heller, Founder, Heller Search Associates
Mark Martinet, Former CIO, Level 3 Communications
Eric Johnson, Dean Owen School Management, Vanderbilt
Art Langer, Director of Executive Masters in Technology Management, Columbia University
Jay Ferro, CIO, American Cancer Society



Keynote
Panel Case Study Session
Elective Workshop
General Session

Wednesday, November 6: 7 am – 5 pm

Self-select from 4 discipline-focused tracks that include 16 electives presented by TBM Council Principal Members and are designed to convey practical lessons and best practices for building and leveraging a Technology Business Management program in your enterprise.

7:00 - 8:00 am Breakfast and Registration
8:00 - 8:15 am Welcome Address Rob Webb
CEO, TBM Council
8:15 - 9:00 am Keynote:
Improving Agility with a More Flexible Technology Infrastructure
Jim Scholefield
CTO, THe Coca-Cola Company
9:00 - 9:45 am General Session:
Getting Started with Technology Business Management
Larry Godec
CIO, First American

Chuck Niethold
VP, TBM and IT PPM, First American
9:45 - 10:00 am Networking Break
10:00 - 11:00 am Best Practice - Cost Transparency
Measuring IT Value from your Stakeholders Perspective
Lisa Stalter
Director, IT Governance, Cox Enterprises
10:00 - 11:00 am Best Practice - Business Alignment
Structuring for Service Management and Cost Transparency Implementation
Suzanne Chartol
Director Project Management, Fannie Mae
10:00 - 11:00 am Best Practice - IT Service Optimization
Optimizing Shared Services
Dawn Larsen
Sr. Director, Global Foundation Services, Microsoft
10:00 - 11:00 am Best Practice - Budgeting and Planning
Drive Application Rationalization Through Annual Planning
Tony Bishop
CTO, 451Research
11:00 - 11:15 am Networking Break
11:15 - 12:15 pm Best Practice - Cost Transparency
Avoiding the Garbage In, Garbage Out Syndrome: Improving TBM Data Quality
Clark Robinson
Program Manager for Efficient IT, Dell
11:15 - 12:15 pm Best Practice - Business Alignment
Drive Smarter Application Rationalization and Right-Sizing
Kevin Salmon
Director IT Program Office, The Clorox Company
Chris Levitt
Former CFO of IT, Con-way
11:15 - 12:15 pm Best Practice - IT Service Optimization
I Can See You, You Wascally Wabbit
Julie Flaschenriem
CIO, Park Nicollet
11:15 - 12:15 pm Best Practice - Budgeting and Planning
Leverage TBM as Part of Your Profitability Planning

Carl Stumpf
Managing Director and Technology Controller, CME Group
12:15 - 1:00 pm Lunch Service (Buffet)
1:00 - 2:00 pm Lunch Keynote:
Operational Leadership: CIO and Beyond
Ingvar Petursson
CFO, Nintendo of America

Sunny Gupta
Co-Founder & CEO, Apptio, Inc.

2:00 - 2:15 pm Networking Break
2:15 - 3:15 pm Best Practice - Cost Transparency
7 Keys to Communication Financial Transparency
Dan Cavey
SVP & Financial Transparency Executive, Bank of America
2:15 - 3:15 pm Best Practice - Business Alignment
Technology Business Managment Office: Transformation to IT Transparency
Donna Woodruff
Director, TBM Office, AutoTrader Group
2:15 - 3:15 pm Best Practice - IT Service Optimization
Enabling a Product Portfolio to Better Serve the Business
Suzette Unger
CFO, Technology Division, Goldman Sachs
2:15 - 3:15 pm Best Practice - Budgeting and Planning
Viewing Project from All Perspectives
Chuck Niethold
VP, TBM and IT PPM, First American
3:15 - 3:30 pm Networking Break
3:30 - 4:30 pm Best Practice - Cost Transparency
- Model Costs Using Good, Better and Best Approaches
Randall Pfeifer
VP, TBM, US Bank
3:30 - 4:30 pm Best Practice - Business Alignment
An Enterprise Approach to Change-the-Busines
Joe Rafter
Sr. Director, Enterprise Change, PG&E
3:30 - 4:30 pm Best Practice - IT Service Optimization
Moneyball for IT: Boosting IT Project Success Rates and Productivity
Robert Zafft
Sr. Advisor, McKinsey & Company's Astana Office
Loren Nickel
Regional Director & Acctuary, Aon
3:30 - 4:30 pm Best Practice - Budgeting and Planning
Define a Business-Aligned Three-Year Roadmap
Ravi Malick
VP and CIO, TXU Energy
4:30 pm Day Ends
Party with Apptio @ the EMP
5:00 - 6:00 pm Travel to Apptio Sponsored Celebration (Rock-n-Roll with Apptio)
6:00 - 9:00 pm Rock-n-Roll with Apptio
9:00 - 10:00 pm Return Travel to Grand Hyatt Hotel



Keynote
Panel Case Study Session
Elective Workshop
General Session

Thursday, November 7: 7 am – 1 pm

Don't miss this day if you are ready to apply the principles and insights gleaned from the first two days of the TBM conference. Knowing that innovation is your business, TBM Council Advisor and Founder, Apptio invites you to attend this final day of the Conference to join your TBM peers in educational tracks and exhibits designed to showcase the collaboration and innovation their customers are delivering as they operationalize TBM practices.

7:00 - 8:00 am Breakfast
8:00 - 9:15 am Redapt Panel:
Grey Skies – Understanding the Realities of Cloud Economics
Adam Waters
Co-Founder and COO, Cloudscaling
Ed Laczynski
SVP Clout Strategy and Architecture, Datapipe
Mark Williams
CTO, Redapt
Deal Daly
Sr Director Technology Operations, Ancestry.com
Jeff Dickey
SVP Cloud Solutions, Redapt
8:00 - 9:15 am ServiceNow - Q&A
Evolution of TBM: IT Operations and Financial Transparency Together – Presented by Apptio & ServiceNow
Matt French
Sr Dir. Executive Relations, ServiceNow
Dione Hedgepeth
VP CS, Apptio
9:15 - 9:30 am Networking Break
9:30 -10:45 am Apptio - TBM Office
Building a Winning Team: The TBM Office
Jessie Lee
Apptio
Donna Woodruff
AutoTrader Group
9:30 -10:45 am Apptio - TBM Process
Improving Business Processes with TBM
Len Ererra
Apptio
9:30 -10:45 am Apptio - Data
Working with Imperfect Data
Kevin Teets
Apptio
Chuck Harnish
Microsoft
Chris Norby
Microsoft
9:30 -10:45 am Troux
Doing the Right Things vs. Doing Things Right
Bill Cason
CTO, Troux
10:45 - 11:00 am Networking Break
11:00 - 12:15 pm Workshop - TBM Office
Building a Winning Team: The TBM Office
Jessie Lee
Apptio
Donna Woodruff
AutoTrader Group
11:00 - 12:15 pm Workshop - TBM Process
Improving Business Processes with TBM
Len Ererra
Apptio
11:00 - 12:15 pm Workshop - Data
Working with Imperfect Data
Kevin Teets
Apptio
Chuck Harnish
Microsoft
Chris Norby
Microsoft
11:00 - 12:15 pm AWS
Enterprise IT Transformation: How the enterprise is driving down TCO to fuel innovation with Amazon Web Services
Terry Wise
AWS
Rahul Auradkar
Apptio
12:15 - 12:30 pm Lunch Service (Buffet)
12:30 - 1:00 pm Open Q&A
Ask the Experts: Open Q&A with Experienced TBM Practitioners
Lance Warner
First American
John Jarvis
Molina
Melanie McDaniel
Disney
Kevin Teets
Apptio
Bob Zych
State of WA
1:00pm Conference Ends
Keynote
Panel Case Study Session
Elective Workshop
General Session




Grand Hyatt
721 Pine Street
Seattle, Washington 98101
United States
Phone: (+1) 425-974-6940
Monday 4th November
4:00 PM – 6:00 PM Registration
5:00 PM – 6:00 PM Travel to Chihuly Gardens and Glass
6:00 PM – 10:00 PM Welcome Reception, Chihuly Garden and Glass and Space Needle Tour
Tuesday 5th November
7:00 AM – 8:00 AM Breakfast and Registration
8:00 AM – 4:00 PM Conference sessions
5:30 PM – 6:00 PM Travel to Museum of Flight
6:00 PM – 10:00 PM TBM Council Awards Banquet, the Museum of Flight
Wednesday 6th November
7:00 AM – 8:00 AM Breakfast and Registration
8:00 AM – 4:00 PM Conference sessions
5:00 PM – 6:00 PM Travel to Event
6:00 PM – 10:00 PM Rock n’ Roll with Apptio, the Technical Advisor to the TBM Council at The Experience Music Project
Thursday 7th November
7:00 AM –8:00 AM Breakfast and Registration
8:00 AM – 12:00 PM Conference sessions
12:00 PM – 1:00 PM Closing Lunch featuring an Open Q&A with Experienced TBM Practitioners

You can send an email to tbmconference@tbmcouncil.org

Day sessions are considered business casual
Monday and Tuesday receptions are business attire (no tie required)
Wednesday evening event is considered business casual – Rock n’Roll attire encouraged!

You can register online

Payment is by credit card.

Breakfast and lunch are provided from Tuesday to Thursday.
All entrance costs, food, beverages and entertainment for the evening events is included from Monday to Wednesday.
Transportation to and from the Conference evening events is provided.

This is absolutely fine. Access your registration profile

Please email tbmconference@tbmcouncil.org on or before October 21st, and receive a 100% refund. If you cancel between Oct 22 and Oct 27th, you will receive an 80% refund. If you cancel between October 28 and November 4, you will receive a 50% refund.

Access your registration profile and follow instructions to receive an invoice or confirmation.

Unfortunately, capacity of our space at the hotel and at ancillary events does not allow for guest passes.

Because credit cards are involved in the conference registration transaction, the registration must be cancelled and a new one initiated.

There will be kiosks available in the Leonesa Foyer for onsite registration. We are anticipating a high volume of traffic and strongly encourage you to register prior to the event.

The 2013 TBM Conference will be held at the Grand Hyatt in Seattle, Washington with a special room rate of $209/night. Please make your reservations online at www.tbmcouncil.org in order to secure the discounted rate. If you must make your hotel arrangements separate from your conference registration, you or your agent may do so here.

You will need a picture i.d. and credit card to secure your room.

You can make adjustments to your hotel via here.

Please email tbmconference@tbmcouncil.org and we will try and accommodate your needs, however, there is no guarantee you they will have rooms.

AIRPORT/TRANSPORTATION - We recommend flying into the Seattle-Tacoma airport (SEA-TAC), which is approximately 14 miles (20 minutes) from the Grand Hyatt Seattle.
METHODS OF TRANSPORTATION TO HOTEL FROM SEA-TAC

  • Shuttle Express Sedan Service: One-way to/from airport starts at $59.
  • Taxi: Follow signs to Ground Transportation – approx. $40- $50.
  • Town Cars and Limos: A variety of car services are available to/from airport.
  • Light Rail: Trains run regularly from SEA-TAC to downtown Seattle.